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FramesDirect.com Prescription Eyeglasses and Sunglasses Hits 1 Million Customer Mark
and excellent, customer service
Austin, TX July 31, 2012 Today, the eyewear specialists at FramesDirect, www.framesdirect.com, announced that they hit the one million mark in providing prescription eyeglasses and sunglasses to customers worldwide since 1996. Founded by optometrists Drs. Dhavid Cooper and Guy Hodgson, FramesDirect.com credits their success to offering the largest selection of authentic, brand-name eyewear anywhere with quality lenses, competitive prices and excellent, customer service.
“When we first started out, it was difficult, expensive and time-consuming for patients to get a good selection of brand-name prescription eyeglasses and sunglasses so we looked to online technology for an alternative solution,” states Dr. Cooper. “We wanted to offer a huge selection of eyewear with competitive pricing for everyone, but at the same time, it was essential to provide excellent customer-service. Our traditional values and experience in optometry set us apart from the competition and have enabled us to be successful, even in tough, economic times.”
Top 10 Secrets to FramesDirect.com Eyewear Success from Drs. Cooper and Hodgson
They offer:
- Over 75,000 authentic, name brand eyewear products to choose from;
- Highest-quality lenses in the world (Essilor lenses) that come with a 30-Day Unconditional Lens Guarantee;
- A Price Match Guarantee
- Free shipping on orders over $99 (except contact lenses);
- 100% satisfaction on prescription lenses – return within 30 days and theyll remake at no cost;
- Free product returns within 30 days;
- Certified opticians who check prescriptions and make the best recommendation based on individual needs and contact the doctor if needed;
- Frames and lenses covered under the 12-month, full manufacturer’s warranty;
- A thoroughly-inspected order by our Quality Control Department; and
- Customer testimonials, industry credentials, top ratings, and more.
For more information on eyewear from FramesDirect.com and their secrets to success, visit http://www.framesdirect.com/eyeglasses/
About FramesDirect.com
Founded by Drs. Guy Hodgson and Dhavid Cooper in 1996, FramesDirect.com is an Austin, Texas-based eyewear company that operates on the following core principles: 1) Excellent customer service, 2) Use only the highest quality lenses, 3) Provide the best selection of authentic name brand eyewear, 4) Sell eyewear at a fair price without sacrificing quality. These principals have made FramesDirect.com one of the most successful online eyewear companies in the world with over one million customers. Find out more at FramesDirect.com and The Eye Zone, the company’s official blog at framesdirectblog.com. For more information on prescription eyeglasses and sunglasses, please visit www.framesdirect.com, or call one of our expert opticians at 1-800-248-9427.
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Media Contact: Melanie Rembrandt, Rembrandt Communications®, [email protected], 800-PR1-0116
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New Eyewear Collection: William Rast
William Rast, a company created and founded by musical artist Justin Timberlake, began as a denim only brand, but it quickly expanded into a stylish lifestyle collection that includes sportswear, leathers, and outerwear.William Rast now designs a line of eyewear that, like the rest of the William Rast collection, embraces iconic American fashions and filters them through the lens of a youthful, modern context.
Celebrity Eyewear Sightings for July 2012
Maui Jim Introduces New Styles
Maui Jim, a favorite brand of active and fashion-savvy sun worshippers, has released four new attractive and exciting frames.Maui Jim’s newest releases, Surf Rider, Dorado, Nine Palms, and Mavericks, all reflect Maui Jim’s commitment to excellence through their specialized lens technologies, their superior eye protection, and their always on-trend designs.
New Release: Penguin Eyeglasses and Sunglasses
Everyone loves stories of good ol’ American ingenuity.We celebrate American cars and look for labels that say “made in America.” So, what could be better than a story of American ingenuity?
Celebrity Eyewear Sightings for June 2012
Product Launch: Betsey Johnson Eyeglasses and Sunglasses
Betsey Johnson is a true American innovator whose whimsical and daring designs have brought a fresh sense of fun into runway fashion.Betsey Johnson’s youthful, colorful and truly unique approach to style has made her an icon in the fashion industry.Betsey Johnson came of age in the creative whirlwind of the Andy Warhol art scene, and she was the muse for her one-time husband, John Cale, who was a member of the punk band The Velvet Underground.Betsey’s rich experiences as a member of this “Youth Quake” culture shaped her point of view and inspired her one-of-a-kind styles.
Night Vision Terminology
Magnification: is simply the degree to which the object is enlarged. With a 7×35 binocular, for example, the object appears to be seven times closer than without the aid of a binocular. The number immediately following the “x” is the diameter in millimeters of the objective (front) lens. A 10×50 binocular, therefore, has a 10 times magnification with a 50mm objective lens.
Field of View: The field of view is the width, measured in degrees or feet, of the viewing area you would see at 1,000 yards.
Bright Source or Over-Light Protection: An electronic circuit that turns the power to the night vision device down or off when it is exposed to bright light (such as automobile headlights). This protects the image intensifier and extends its life. The device will recover and resume normal operation in 1-2 minutes.
EyePiece Focus: Used to match your night vision scope or binocular to your specific
Night Vision Terminology
Magnification: is simply the degree to which the object is enlarged. With a 7×35 binocular, for example, the object appears to be seven times closer than without the aid of a binocular. The number immediately following the “x†is the diameter in millimeters of the objective (front) lens. A 10×50 binocular, therefore, has a 10 times magnification with a 50mm objective lens.
Field of View: The field of view is the width, measured in degrees or feet, of the viewing area you would see at 1,000 yards.
Bright Source or Over-Light Protection: An electronic circuit that turns the power to the night vision device down or off when it is exposed to bright light (such as automobile headlights). This protects the image intensifier and extends its life. The device will recover and resume normal operation in 1-2 minutes.
EyePiece Focus: Used to match your night vision scope or binocular to your specific
Binoculars Terminology
Magnification: Magnification is simply the degree to which the object is enlarged. With a 7×35 binocular, for example, the object appears to be seven times closer than without the aid of a binocular. The number immediately following the “x†is the diameter in millimeters of the objective (front) lens. A 10×50 binocular, therefore, has a 10 times magnification with a 50mm objective lens.
Exit Pupil: The exit pupil refers to the size of the shaft of light transmitted to the eye. The more light, the better the contrast. You can actually see the exit pupil by holding the eyepiece of the binocular approximately 12 inches from your eye. It is the bright circle of light in the center of the eyepiece. Exit pupil is expressed in millimeters and is normally derived by dividing the power into the objective lens diameter. A 7×35 binocular has an exit pupil of 5mm (35 ÷ 7).
Field of View: The field of view is the width, measured in degrees or feet, of the viewing area you would see at 1,000 yards.
Prism Systems: Binoculars have left and right side barrels linked to each other by an axle. The two most frequently used prism systems are porro and roof. Porro Prism binoculars are characterized by the eyepieces being offset from the objective lenses. Roof Prism binoculars feature lenses positioned in line for a more compact design.
Resolution: Also referred to definition, is the ability of a binocular to distinguish fine detail and retain clarity.
Binoculars Terminology
Magnification: Magnification is simply the degree to which the object is enlarged. With a 7×35 binocular, for example, the object appears to be seven times closer than without the aid of a binocular. The number immediately following the “x” is the diameter in millimeters of the objective (front) lens. A 10×50 binocular, therefore, has a 10 times magnification with a 50mm objective lens.
Exit Pupil: The exit pupil refers to the size of the shaft of light transmitted to the eye. The more light, the better the contrast. You can actually see the exit pupil by holding the eyepiece of the binocular approximately 12 inches from your eye. It is the bright circle of light in the center of the eyepiece. Exit pupil is expressed in millimeters and is normally derived by dividing the power into the objective lens diameter. A 7×35 binocular has an exit pupil of 5mm (35 ÷ 7).
Field of View: The field of view is the width, measured in degrees or feet, of the viewing area you would see at 1,000 yards.
Prism Systems: Binoculars have left and right side barrels linked to each other by an axle. The two most frequently used prism systems are porro and roof. Porro Prism binoculars are characterized by the eyepieces being offset from the objective lenses. Roof Prism binoculars feature lenses positioned in line for a more compact design.
Resolution: Also referred to definition, is the ability of a binocular to distinguish fine detail and retain clarity.
Buying Goggles – Tips and Resources
In the United States, 38,000 sports-related eye injuries are reported each year, according to Consumer Product Safety Commission. Many could be prevented if the athletes had been wearing protective eyewear, such as safety goggles with polycarbonate lenses.
Contact Lenses & Goggles
You should ensure your vision is excellent when partaking in outdoor sporting activities to maximize enjoyment and minimize risk.Prescription goggles are excellent for this, but contact lenses can be worn with goggles and without, making them great for sport and everyday vision correction.Here is a list of some of the most popular contact lenses:
Get INSTANT VOLUME DISCOUNTS on top name contact lenses when you buy at FramesDirect.com!
How to Use Contacts for the First Time
Most of my life I’ve worn glasses. I am pretty near-sighted, so I especially need them when I am driving, watching TV or out where I need to be able to see across the room.
This past fall, I wanted to rebrand part of my look. So I decided to try contacts for the first time.
Step 1 Picking the Right Contacts
I went to the optometrist, and she told me I have astigmatism. To provide an over-simplified, exaggerated explanation, she said my eyes are shaped like footballs, not spheres. That’s not a problem though because there are contacts specifically for people with astigmatism.
When she asked me how often I was planning on wearing contacts and I told her I was going to wear them at least half the days out of the week, she suggested the contacts you replace monthly. She said these are more cost effective than the contacts you replace daily or weekly.
Based on my needs, she suggested I try the Air Optix for Astigmatism.
If you are ready to make your own decision about contacts, check out some of the following options:
How to Use Contacts for the First Time
Most of my life I’ve worn glasses. I am pretty near-sighted, so I especially need them when I am driving, watching TV or out where I need to be able to see across the room.
This past fall, I wanted to rebrand part of my look. So I decided to try contacts for the first time.
Step 1 – Picking the Right Contacts
I went to the optometrist, and she told me I have astigmatism. To provide an over-simplified, exaggerated explanation, she said my eyes are shaped like footballs, not spheres. That’s not a problem though because there are contacts specifically for people with astigmatism.
When she asked me how often I was planning on wearing contacts and I told her I was going to wear them at least half the days out of the week, she suggested the contacts you replace monthly. She said these are more cost effective than the contacts you replace daily or weekly.
Based on my needs, she suggested I try the Air Optix for Astigmatism.
If you are ready to make your own decision about contacts, check out some of the following options: