Reason for Rating BBB rating is based on 16 factors. Get the details about the factors considered. Based on BBB files, this business has a BBB Rating of No Rating. The reason is as follows: Complaints against this business are handled by another BBB.

This business is not BBB accredited. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. To be accredited by BBB, a business must apply for accreditation and BBB must determine that the business meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses must pay a fee for accreditation review/monitoring and for support of BBB services to the public.

• BBB knows of no significant government actions involving Gap.

• BBB has nothing to report concerning Gap's advertising at this time.