"Use your ring finger to apply, because it's the finger that applies the least amount of pressure"- seph.me/RsCGWB

Name your best Halloween look, ever—go!

Last chance to CELEBRATE SEPHORA.CA! Contest ends 10/31. You + a trip + 3 friends + C$2,500 shopping spree: seph.me/Tk1j5J

Wearing a wig for Halloween? Match a matte brow shadow to your fake hair for a more believable costume.

Set the mood: Spritz your room with light perfume for a comforting, yet elegant aroma.

RT if you’re on your way to a Halloween party. Fave if you still haven’t got a costume.

One palette, infinite glam: Score the new precious metals shadows from SEPHORA + PANTONE UNIVERSE: seph.me/XAlu5d

Congratulations to our lucky winners: , , & ! Enjoy your prizes!

Be featured on Sephora's Halloween Pinterest board! Find out how: seph.me/TI8j2G

We’re giving away a FREE Bobbi Brown Hydrating Face Cream mini, w/ any online purchase of $25! seph.me/H2Wjm8

For your chance to win: How many speeds does Aria have? Answer w/ in the next hour! Hint: seph.me/R7udpP

Answer our upcoming trivia question for a chance to win a Aria! Details: seph.me/UMDERG

When using high-pigment shadows, less is more! Begin w/ a sparse amount & gradually build up color—it's easier to add than remove.

Hurry—only 10 minutes left! Tweet your answer w/ in your reply for a chance to win a Aria.

Time is up! The Aria has 3 speeds! We will post the winners within the hour.

Stay tuned for today’s ! Enter for the chance to win a Aria Details: seph.me/UMDERG

TODAY: Enter to win a Aria! We’ve got 3 up for grabs in our . Details: seph.me/UMDERG http://t.co/bMqyhh1i

Tomorrow: Enter for your chance to win 1 of 3 Aria Sonic Skin Cleansing Systems! Details seph.me/RYVQC8

Angle up: To prevent winged eyeliner smudging, dust on a nude eye shadow prior to applying liner—it keeps lids from getting oily.

Who wants a Aria? Score 1 of 3 in our tomorrow. Here’s how: seph.me/RYVQC8