Awaken tired eyes! Apply a white, shimmery shadow on the inner corners of lids to create a brightening effect. http://t.co/e8lDWgJi

Fragrance notes: Watch @TaylorSwift13 talk about the romantic connections that inspired her latest scent: seph.me/RiFTcQ

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Glow on: For the perfect bronzer, try using a concealer that’s 3 to 4 shades darker than your natural skintone.

"The sample on my desk at the lab had wings and feet—everyone wanted to try it!” Read more on latest from : seph.me/SizZIP

Show your true colors: Enhance blue eyes with brown eye shadow, or make green eyes pop with purple hues.

Check out ’s Aqua Eyes swatched on fair, medium, and dark skin tones: seph.me/WJB13Z

Having trouble choosing a nail color? Gray is a fabulous option—it’s neutral and works with everything.

Four scents to welcome fall: @Gucci Premiere @KateWalsh Billionaire + Dot seph.me/PogG2e

“It’s the global version of that dinner out w/ your gfs where you’re talking about products”@EvaChen212 on social media seph.me/TNbPDA

Scary, sexy, trendy, or funny—how will you dress for Halloween?

Reduce deep wrinkles by 25% in 10 days? Believe it. Come in store to get a FREE serum deluxe sample seph.me/QSFg68

Holiday Preview on Pinterest! Take a peek at the best sets to celebrate this year’s festivities seph.me/RTYHwg

Tame your tresses: Spritz hairspray onto hairbrush before use to prevent static.

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No commitment color—now 50% off! These extensions can be curled or straightened with your natural hair: seph.me/QC15c9

Keep it clean: Olive oil works wonderfully to remove foundation and emollient-based products from brushes.

.@EvaChen212’s Top 10: Read the beauty editor, fashion plate, and digital phenom’s must-haves in the Sephora Glossy: seph.me/TNbPDA

Paint the town! Enter for your chance to win 1 of 10 SEPHORA by Tinsel Town sets on Pinterest: seph.me/Ra6ybJ

Fans have exclusive access to a mini GLO Whitening Antioxidant Toothpaste, FREE w/ any $25+ online purchase seph.me/H2Wjm8