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On the Path to Integrated Recoveries: Brain Plasticity Bases of the Development and Restoration of Impaired Brain Systems.
April 2012 Newsletter
April 2012 Newsletter
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Phones that Make You Smarter?
Phones that Make You Smarter?
Smart phones have been around for years, but now there will be phones that can actually make you smarter.The wireless products and services company GreatCall has teamed up with the brain fitness company Posit Science to introduce brain fitness exercises on the new model of GreatCall’s Jitterbug cell phone, according to officials of both companies attending the American Society on Aging annual conference in Washington DC today.
“Our customers have been asking for additional services that meet their needs and aspirations,†said Madeline Pantalone, VP for Strategy & Business Development at GreatCall. “The Jitterbug phone will continue to offer many new services, and the one that everyone seems to be talking about is brain exercises that make you sharper.â€
GreatCall’s Jitterbug phone is designed for people who want an easy to use mobile phone experience. It includes “senior friendly†features such as big buttons, a bright color screen with large easy to read text and simple navigation. It also now includes services and apps, such as 5Star Urgent Response for personal help in any situation, and the MedCoach app for medication reminders and prescription refills. The Posit Science brain exercises will expand the offering from health and safety, to also include wellness.
“Our mission is to get the science out of the labs and into the hands of people,†said Dr. Henry Mahncke, CEO of Posit Science. “GreatCall is a trusted supplier of terrific cell phone services. We are delighted to be offering our proven exercises in more and more places, especially on the Jitterbug phone.â€
Posit Science markets computerized brain exercises that have been shown to improve brain speed, attention, memory and numerous standardized measures of quality of life in more than 60 peer-reviewed articles, published in leading science and medical journals.
The first brain fitness exercises are slated to be added to the Jitterbug service in the third quarter of 2012 and will be free to Jitterbug phone subscribers.
#Â Â #Â Â #
About GreatCall, Inc.GreatCall stands apart from other wireless services providers through its simplified, personalized and humanized approach, as well as its commitment to providing a high-quality customer service experience. The company has been widely praised for its ability to deliver the benefits of innovation and technology in a meaningful and easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.
GreatCall’s services, apps, safety devices and cell phone handsets are sold nationwide at leading retailers such as Walmart, Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at GreatCall.com. Service coverage is available on one of the nation’s largest and most dependable networks.. GreatCall is located in San Diego, CA. For more information, please visit www.GreatCall.com.
About Posit Science
Posit Science is the leading provider of clinically proven brain fitness programs. Its exercises have been shown to significantly improve brain speed, attention, memory and numerous standard measures of quality of life in multiple studies reported on in more than 60 peer-reviewed articles published in leading science and medical journals. Its science and exercises have been featured in three public television documentaries as well as numerous stories on network and local news programs, and in national magazines and major newspapers. Its science team includes more than 50 researchers and clinicians from leading institutions globally, and is led by Dr. Michael Merzenich.
Posit Science distributes its exercises through its website and through partnerships with leading insurance companies, AAA clubs, public television and radio stations, retirement communities and adult education programs.For more information, please visit www.PositScience.com.
Press Contact
Harden Communications for Posit Science
Peggy Jara
510-333-1160 cell
pjara@hardenpartners.com
AAA Clubs Help Older Drivers Keep Driving Safely
AAA Clubs Help Older Drivers Keep Driving Safely
Brain fitness company Posit Science has joined with select AAA clubs and the AAA Foundation for Traffic Safety to roll-out a new computer program designed to help seniors drive safely and extend their years behind the wheel, according to company officials attending the American Society on Aging Conference in Washington, D.C., today.Older drivers tend to be responsible behind the wheel. However, beginning at age 65 crash risks accelerate, and when older drivers reach their mid-80s they have the highest fatal crash rates of any age group. This is due mainly to fragility, which makes surviving a crash more difficult and puts senior drivers at a greater risk to themselves, more so than others.
To date, much of the effort for older drivers has focused on how to convince them to stop driving.“In today’s society ceasing to drive equates to giving up one’s independence,†said Peter Kissinger, President and CEO of the AAA Foundation for Traffic Safety.“Adult children are put in a tough position having to decide between taking away the keys and fearing a harmful crash involving their elderly parents.â€
Comprehensive research in the area of senior safety and mobility played a significant role in creating AAA Foundation’s relationship with Posit Science, and the development of the DriveSharp brain exercise program. The exercises train the brain to process visual information faster, expand the useful field of view and improve at divided attention.
“There have been numerous articles published in peer-reviewed journals on the benefits of this technology to older drivers,†said Kissinger.“The studies show these brain exercises improve reaction time, cut crash risk and increase driving confidence.Most people can benefit and can achieve their goal of continuing to drive and doing so more safely.â€
Among the findings in studies, older drivers on average had:
- Faster reaction time – gaining 22 feet of stopping distance at 55mph
- 48 percent fewer at-fault crashes over a five year period
- 36 percent less risk of making dangerous maneuvers
- More confidence in driving under varied driving conditions
- 40 percent less risk of driving cessation
In 2009, the AAA Foundation began recommending the program.As a result, DriveSharp, with a retail price of $89, is now offered by most AAA clubs at a discount for AAA members. Visit www.drivesharpnow.com for additional product information.
This week, Posit Science announced that AAA clubs in Southern California, Michigan, Illinois and several other Midwestern states are offering the DriveSharp program without charge to older drivers insured by their affiliated insurers.
“We are excited to be working with these AAA clubs and their affiliated insurers,†said Dr. Henry Mahncke, CEO of Posit Science. “They are committed to getting this powerful science into the hands of people it can help as part of their broader traffic safety agenda to make the roads safer.â€
Dr. Mahncke noted that the rollout has just begun and will expand over the next couple of years to AAA clubs and their insurance affiliates in other states.Offers may vary by club.
“Insurance is regulated differently in different states, so the program is going to vary a bit state to state,†said Dr. Mahncke.“In some places there will be incentives, such as premium discounts for completing the program. We think that’s great!â€
About Posit Science
Posit Science is the leading provider of clinically proven brain fitness programs. Its exercises have been shown to significantly improve brain speed, attention, memory and numerous standard measures of quality of life in multiple studies reported on in more than 60 peer-reviewed articles published in leading science and medical journals. Its science and exercises have been featured in three public television documentaries as well as numerous stories on network and local news programs, and in national magazines and major newspapers. Its science team includes more than 50 researchers and clinicians from leading institutions globally, and is led by Dr. Michael Merzenich.
Posit Science distributes its exercises through its website and through partnerships with leading insurance companies, AAA clubs, public television and radio stations, retirement communities and adult education programs.For more information, please visit www.PositScience.com.
Press Contact
Harden Communications for Posit Science
Peggy Jara
510-333-1160 cell
pjara@hardenpartners.com
About AAA Foundation
Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur. This research is used to develop dozens of focused, high-impact educational materials for drivers, pedestrians, bicyclists and other road users.
For research performed by the AAA Foundation for Traffic Safety and for more information, please visit www.aaafoundation.org or www.facebook.com/AAAFTSfor more information on how you can join our cause.
About AAA
As North America’s largest motoring and leisure travel organization, AAA provides morethan 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited at AAA.com.
For information about DriveSharp and senior safety and mobility visit www.seniordriving.aaa.com and www.drivesharpnow.com.
Press Contact
Carol Ronis for AAA Foundation
202-638-5944 x4
cronis@aaafoundation.org
March 2012 Newsletter
March is Brain AwarenessMonth, but here at Posit Science we think it's a good idea to payattention to your brain fitness every month.
We've been working extra hard this month at our exercises and at ourrelationships, which is good for the brain and for the soul.We'repleased to announce a couple new exciting partnerships, with select AAAauto clubs and their insurance affiliates and with Jitterbug cell phoneand mobile services provider GreatCall. read more
March 2012 Newsletter
March is Brain AwarenessMonth, but here at Posit Science we think it's a good idea to payattention to your brain fitness every month.
We've been working extra hard this month at our exercises and at ourrelationships, which is good for the brain and for the soul.We'repleased to announce a couple new exciting partnerships, with select AAAauto clubs and their insurance affiliates and with Jitterbug cell phoneand mobile services provider GreatCall. read more
AAA Clubs Help Older Drivers Keep Driving Safely
AAA Clubs Help Older Drivers Keep Driving Safely
Brain fitness company Posit Science has joined with select AAA clubs and the AAA Foundation for Traffic Safety to roll-out a new computer program designed to help seniors drive safely and extend their years behind the wheel, according to company officials attending the American Society on Aging Conference in Washington, D.C., today.Older drivers tend to be responsible behind the wheel. However, beginning at age 65 crash risks accelerate, and when older drivers reach their mid-80s they have the highest fatal crash rates of any age group. This is due mainly to fragility, which makes surviving a crash more difficult and puts senior drivers at a greater risk to themselves, more so than others.
To date, much of the effort for older drivers has focused on how to convince them to stop driving.“In today’s society ceasing to drive equates to giving up one’s independence,” said Peter Kissinger, President and CEO of the AAA Foundation for Traffic Safety.“Adult children are put in a tough position having to decide between taking away the keys and fearing a harmful crash involving their elderly parents.”
Comprehensive research in the area of senior safety and mobility played a significant role in creating AAA Foundation’s relationship with Posit Science, and the development of the DriveSharp brain exercise program. The exercises train the brain to process visual information faster, expand the useful field of view and improve at divided attention.
“There have been numerous articles published in peer-reviewed journals on the benefits of this technology to older drivers,” said Kissinger.“The studies show these brain exercises improve reaction time, cut crash risk and increase driving confidence.Most people can benefit and can achieve their goal of continuing to drive and doing so more safely.”
Among the findings in studies, older drivers on average had:
- Faster reaction time – gaining 22 feet of stopping distance at 55mph
- 48 percent fewer at-fault crashes over a five year period
- 36 percent less risk of making dangerous maneuvers
- More confidence in driving under varied driving conditions
- 40 percent less risk of driving cessation
In 2009, the AAA Foundation began recommending the program.As a result, DriveSharp, with a retail price of $89, is now offered by most AAA clubs at a discount for AAA members. Visit www.drivesharpnow.com for additional product information.
This week, Posit Science announced that AAA clubs in Southern California, Michigan, Illinois and several other Midwestern states are offering the DriveSharp program without charge to older drivers insured by their affiliated insurers.
“We are excited to be working with these AAA clubs and their affiliated insurers,” said Dr. Henry Mahncke, CEO of Posit Science. “They are committed to getting this powerful science into the hands of people it can help as part of their broader traffic safety agenda to make the roads safer.”
Dr. Mahncke noted that the rollout has just begun and will expand over the next couple of years to AAA clubs and their insurance affiliates in other states.Offers may vary by club.
“Insurance is regulated differently in different states, so the program is going to vary a bit state to state,” said Dr. Mahncke.“In some places there will be incentives, such as premium discounts for completing the program. We think that’s great!”
About Posit Science
Posit Science is the leading provider of clinically proven brain fitness programs. Its exercises have been shown to significantly improve brain speed, attention, memory and numerous standard measures of quality of life in multiple studies reported on in more than 60 peer-reviewed articles published in leading science and medical journals. Its science and exercises have been featured in three public television documentaries as well as numerous stories on network and local news programs, and in national magazines and major newspapers. Its science team includes more than 50 researchers and clinicians from leading institutions globally, and is led by Dr. Michael Merzenich.
Posit Science distributes its exercises through its website and through partnerships with leading insurance companies, AAA clubs, public television and radio stations, retirement communities and adult education programs.For more information, please visit www.PositScience.com.
Press Contact
Harden Communications for Posit Science
Peggy Jara
510-333-1160 cell
pjara@hardenpartners.com
About AAA Foundation
Established by AAA in 1947, the AAA Foundation for Traffic Safety is a 501(c)(3) not-for-profit, publicly-supported charitable educational and research organization. Dedicated to saving lives and reducing injuries on our roads, the Foundation’s mission is to prevent crashes and save lives through research and education about traffic safety. The Foundation has funded over 200 research projects designed to discover the causes of traffic crashes, prevent them, and minimize injuries when they do occur. This research is used to develop dozens of focused, high-impact educational materials for drivers, pedestrians, bicyclists and other road users.
For research performed by the AAA Foundation for Traffic Safety and for more information, please visit www.aaafoundation.org or www.facebook.com/AAAFTSfor more information on how you can join our cause.
About AAA
As North America’s largest motoring and leisure travel organization, AAA provides morethan 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited at AAA.com.
For information about DriveSharp and senior safety and mobility visit www.seniordriving.aaa.com and www.drivesharpnow.com.
Press Contact
Carol Ronis for AAA Foundation
202-638-5944 x4
cronis@aaafoundation.org
Phones that Make You Smarter?
Phones that Make You Smarter?
Smart phones have been around for years, but now there will be phones that can actually make you smarter.The wireless products and services company GreatCall has teamed up with the brain fitness company Posit Science to introduce brain fitness exercises on the new model of GreatCall’s Jitterbug cell phone, according to officials of both companies attending the American Society on Aging annual conference in Washington DC today.
“Our customers have been asking for additional services that meet their needs and aspirations,” said Madeline Pantalone, VP for Strategy & Business Development at GreatCall. “The Jitterbug phone will continue to offer many new services, and the one that everyone seems to be talking about is brain exercises that make you sharper.”
GreatCall’s Jitterbug phone is designed for people who want an easy to use mobile phone experience. It includes “senior friendly” features such as big buttons, a bright color screen with large easy to read text and simple navigation. It also now includes services and apps, such as 5Star Urgent Response for personal help in any situation, and the MedCoach app for medication reminders and prescription refills. The Posit Science brain exercises will expand the offering from health and safety, to also include wellness.
“Our mission is to get the science out of the labs and into the hands of people,” said Dr. Henry Mahncke, CEO of Posit Science. “GreatCall is a trusted supplier of terrific cell phone services. We are delighted to be offering our proven exercises in more and more places, especially on the Jitterbug phone.”
Posit Science markets computerized brain exercises that have been shown to improve brain speed, attention, memory and numerous standardized measures of quality of life in more than 60 peer-reviewed articles, published in leading science and medical journals.
The first brain fitness exercises are slated to be added to the Jitterbug service in the third quarter of 2012 and will be free to Jitterbug phone subscribers.
# # #
About GreatCall, Inc.GreatCall stands apart from other wireless services providers through its simplified, personalized and humanized approach, as well as its commitment to providing a high-quality customer service experience. The company has been widely praised for its ability to deliver the benefits of innovation and technology in a meaningful and easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.
GreatCall’s services, apps, safety devices and cell phone handsets are sold nationwide at leading retailers such as Walmart, Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at GreatCall.com. Service coverage is available on one of the nation’s largest and most dependable networks.. GreatCall is located in San Diego, CA. For more information, please visit www.GreatCall.com.
About Posit Science
Posit Science is the leading provider of clinically proven brain fitness programs. Its exercises have been shown to significantly improve brain speed, attention, memory and numerous standard measures of quality of life in multiple studies reported on in more than 60 peer-reviewed articles published in leading science and medical journals. Its science and exercises have been featured in three public television documentaries as well as numerous stories on network and local news programs, and in national magazines and major newspapers. Its science team includes more than 50 researchers and clinicians from leading institutions globally, and is led by Dr. Michael Merzenich.
Posit Science distributes its exercises through its website and through partnerships with leading insurance companies, AAA clubs, public television and radio stations, retirement communities and adult education programs.For more information, please visit www.PositScience.com.
Press Contact
Harden Communications for Posit Science
Peggy Jara
510-333-1160 cell
pjara@hardenpartners.com
February 2012 Newsletter
Tomorrow is March 1st and the beginning of Brain Awareness Month. We hope you will renew your commitment to brain fitness. As an added incentive for those who have yet to get started, we offer a special 50% discount on our premium products. Click here for more information.
As always, please feel free to reach out to our Support Community with any questions or comments about Posit Science.
Warm regards,
Jeff Zimman
Co-Founder
Tai Chi Can Help with Parkinson’s Symptoms
February 2012 Newsletter
Tomorrow is March 1st and the beginning of Brain Awareness Month. We hope you will renew your commitment to brain fitness. As an added incentive for those who have yet to get started, we offer a special 50% discount on our premium products. Click here for more information.
As always, please feel free to reach out to our Support Community with any questions or comments about Posit Science.
Warm regards,
Jeff Zimman
Co-Founder
Tai Chi Can Help with Parkinson’s Symptoms
Post-Conference Seminar on International Child Neurology: "Can Training Change the Brain?"
Lecture & Workshop at the University of Oldenburg Summer School